Next Nature

Next Nature

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Children know more brands and logos than bird and tree species! seeks to “radically shift your notion of nature. Our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places. We must no longer see ourselves as the anti-natural species that merely threatens and eliminates nature, but rather as catalysts of evolution. With our urge to design our environment we create a ‘next nature’ which is unpredictable as ever: wild software, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us!”

This lecture by Koert van Menswoort, the Editor in Chief of, gives an overview of the guiding philosophy.


NextNature Powershow 2011 compilation from Next Nature on Vimeo.

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