How the Unconscious Mind Boosts Creative Output

How the Unconscious Mind Boosts Creative Output

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A study from the Netherlands finds allowing ideas to incubate in the back of the mind is, in a narrow sense, overrated. People who let their unconscious minds take a crack at a problem were no more adept at coming up with innovative solutions than those who consciously deliberated over the dilemma. But they did perform better on the vital second step of this process: determining which of their ideas was the most creative. That realization provides essential information; without it, how do you decide which solution you should actually try to implement?

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