Jeff is ready to get married. As an Orthodox Jew, Jeff* is not leaving anything to chance: He prays every morning that he will find a wife, attends big religious singles events and maintains active profiles on three different Jewish dating sites.

For people like Jeff who are seeking romance and marriage on the web, a potential mate’s religious profile is the most important of all. In the world of online dating, religious sites indicate a classic belief among some love seekers that faith matters and that God is the ultimate matchmaker.