Science Explains Instant Attraction
How do you know when you’re attracted to a new face? Thank your medial prefrontal cortex, a brain region now discovered to play a major role in romantic decision-making. Different parts of this region, which sits near the front of the brain, make a snap judgment about physical attraction and about whether the person is Mr. or Ms. Right â€” all within milliseconds of seeing a new face, a new study from Ireland finds. The research, published in the Journal of Neuroscience, is the first to use real-world dating to examine how the brain makes fast romantic judgments.