New Frontier for Topics in Science: Social Media

New Frontier for Topics in Science: Social Media

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In surprising numbers, people posted, viewed and searched for science-related topics last year — sharing news from space and undersea, commenting on new discoveries and uploading photos and video in a full-out embrace of the ability to communicate with thousands of others about global subjects in real time.

The trend is, in some ways, self-fulfilling. Social media platforms are growing in popularity. There is also more online content, which is becoming more accessible, entertaining and engaging, Mr. Allocca said. Science subjects are also universal, more likely to attract global audiences. And people who are interested in science and technology tend to be especially comfortable with seeking and sharing information in digital ways. Still, an epidemic of science geekiness seems to have broken out.

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