Stop Hyping Big Data and Start Paying Attention to â€˜Long Dataâ€™
Our species canâ€™t seem to escape big data. We have more data inputs, storage, and computing resources than ever, so Homo sapiens naturally does what it has always done when given new tools: It goes even bigger, higher, and bolder.
We did it in buildings and now weâ€™re doing it in data. Sure, big data is a powerful lens â€” some would even argue a liberating one â€” for looking at our world. Despite its limitations and requirements, crunching big numbers can help us learn a lot about ourselves.
But no matter how big that data is or what insights we glean from it, it is still just a snapshot: a moment in time. Thatâ€™s why I think we need to stop getting stuck only on big data and start thinking about long data.