Workers Willing to Make Less to Work for Sustainable Companies

Workers Willing to Make Less to Work for Sustainable Companies

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A company’s sustainability efforts are becoming so desirable for employees that some are now willing to give up part of their salary to work for one, new research shows.

More than 15% of employees in the U.S., U.K. and Germany have taken a pay cut to work for a sustainable company, a study by consulting firm Bain & Co. found. In addition, more than 30% of employees said they were willing to accept a pay cut of at least 5% to join a company that’s considered a global sustainability leader. More than one-third have excluded specific industries for employment because the companies didn’t match their personal sustainability beliefs, while more than 20% have rejected specific companies, the study found.

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